Employment Brand Development
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Digital Advertising Solutions
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Talent Engagement Strategies
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Employment Brand Development ◼︎ Digital Advertising Solutions ◼︎ Talent Engagement Strategies ◼︎
Recruitment Marketing
We work as an extension of your HR team, promoting your employment value proposition and establishing your position as an employer of choice to attract and retain top talent.
Let’s work together.
Brand Reputation
Your brand reputation plays a key role in how your business is perceived by candidates. Communicate your core values, workplace culture and employment value proposition through storytelling and marketing to establish your presence as a top employer. Your employment brand already exists; we can help you express it in an authentic and compelling way to your candidate audience. Your market position shapes the overall perception of your organization and influences your power of attraction. It’s time to start leveraging your employment brand and building your talent pipeline.
Recruitment
Glacier has a core suite of proven digital marketing products and an in-house team of subject-matter experts to manage your recruitment campaigns. Target top talent with Search Engine Optimization, Search Engine Marketing, Digital Display, Social Media Advertising, Video and Content Marketing programs. We work with you to determine the most effective combination of marketing solutions, create brand-forward recruitment ads to differentiate your opportunities from competitors, then launch, manage and optimize your campaigns. With regular reporting, we continue to gather data to refine your campaigns for top ROI.
Retention
You work hard to hire top talent. Employee retention is an important consideration as soon as you make the hire. A quality candidate experience is essential at every touchpoint – consider the job seeker journey from search, through the application process, onboarding and beyond. Speak to job seekers and employees where they consume information and through their media usage – digital and print, video and text, mobile and out-of-home. Reinforce employee confidence with welcome kits, new hire roadmaps outlining benefits, training, career development and more.
Services
Employer brand development
From a simple creative refresh to building something from the ground up, we are passionate about developing brands and brand touch points. Too busy to manage the design production for your next campaign? Let our team of skilled designers execute the creative process with quality concepts and industry-standard production values.
Search engine optimization
Search Engine Optimization (SEO) for jobs is a continuous process. Our objective for your business is to increase quality traffic. Having an optimized website means combining a great candidate experience with relevant jobseeker content to build your qualified candidate pipeline.
Search engine marketing
Search Engine Marketing (SEM, PPC) is a paid search vehicle to enhance your search engine ranking results and boost your job exposure to specific candidate audiences. While working on your organic rankings can sometimes take time, SEM provides a fast solution to get you to the top of search results with our team of Google Ads certified experts.
Digital advertising
As active and passive candidates browse the web, consuming content, we collect data associated with their online behaviour and serve geo-targeted ad impressions to a specific, qualified audience slice. Our industry-leading Programmatic Display campaigns include Site Retargeting, Search and Contextual Targeting – increasing brand awareness and providing a reminder to come back when candidates are ready to apply.
Recruitment landing pages
A well-designed landing page provides a quality candidate experience by delivering information that is relevant to their job search and facilitating the path to application. Visually matching your digital marketing, the landing page will amplify your brand messaging and employment value proposition. Pages can be customized for different job families to optimize engagement and drive conversion.
Social media marketing
Custom content delivered via social media, blogs, advertorial and videos allows you to tell your employment story and truly shape the recruitment conversation. A well-crafted social media campaign can expand your reach, convert potential candidates into employees and turn passive job seekers into warm leads. Our social media experts stay current with all best practices and create dynamic and effective candidate attraction programs.
PARTNERS
Start building your employment brand and talent pipeline, today.
Call 604-727-6405